About Red Label
Johnnie Walker Red Label was first released in 1909 by brothers George and Alexander Walker, though it had previously been known as Walker’s Special Old Highland Red Label. Alexander created a whisky that is better suited to mixing with soda than the stronger, more conventional whiskies, and named it after his grandfather, who had started the family business in 1820. Today it is the world’s most popular whisky and is sold in more than 200 markets world-wide. The square bottle shape of Johnnie Walker Red Label was designed by Alexander Walker in 1920. The shape is unique to the company and was created to be ergonomic, allowing more bottles to be packed into a square area with less risk of breakage. The slanted mark, which is said to be angled about 24 degrees off-center, is a key feature of the bottle presentation.
Why You Should Get This
The Striding Man logo can also be found on any bottle of Johnnie Walker Scotch. In 1908, when having lunch with the Walker Brothers, artist/cartoonist Tom Browne designed the logo on the back of a menu card. A man is portrayed walking forward in the logo.
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